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Tifosi Sports

Tifosi Sports is a specialised distributor, and official agent of European sport brands such as COMPRESSPORT®, Nalini, Tifosi Optics and MET Helmets. In 2017, Tifosi Sports also brought the popular running shoe brand, On, to South Africa.

Tifosi Sports and The Social Media Company .

CEO and co-founder of The Social Media Company, Enrique Grobbelaar, first met Tifosi COO, Paula Somerville, in 2015 when he was working as the Digital Marketing manager at a telecoms company.
After The Social Media Company was established in 2017, Paula gave us a call and asked us to help with the digital launch of On running shoes in South Africa.
The Social Media Company has since worked on numerous Tifosi Sports brands, including Tifosi Optics and Nalini Cycling.
We are still responsible for all the digital marketing activities of Tifosi Sports, including managing their Facebook, Twitter and Instagram profiles. We also write all the content for their blogs, as well as the product descriptions for their website.
The Social Media Company also manages and creates all social media content for Compressport, On and MET helmets in South Africa.

Services offered.


Social Media Management

The Social Media Company is responsible for all the social media marketing for various of Tifosi’s brands.



We write all the content for the Tifosi Sports Blog.



From time to time we assist Tifosi with their monthly newsletters writing and design.

Proudest moments

We’ve had loads of success with Tifosi Sports and their affiliate brands, including successfully introducing On running shoes to running fanatics on social media. We also created and launched the Tifosi Sports Ambassadors Programme, which has received applications from over 300 professional and semi-professional athletes. Almost 50% of visits to the Tifosi Sports website is generated from their social media accounts.